Eureka is not a cry of joy. It is the moment when everything you have been looking for suddenly becomes obvious and simple.

Reinvented turned to Archimedes not for the sake of a legend, but for the sake of a feeling: that special state of clarity when thought and action coincide at one point. Eureka is a fragrance for people who live in search and know the taste of discovery.

It opens unexpectedly and in contrast: bergamot is citrusy and clear, coffee is bitter and exciting, violet leaf adds a green, slightly powdery note - a start like the morning before an important day. The heart opens spicy and floral: cardamom is warm, nutmeg is dry, black pepper is sharp, jasmine illuminates from within. The base settles resinously and deeply: earthy patchouli, creamy sandalwood, sweet-resinous tolu balsam, smoky and thick styrax - the trail of a person who has just found the answer.

Eureka is for those who live in a state of constant search and wear the fragrance as a confirmation of their own curiosity about the world. For the person for whom discovery is a natural state.

Feel your eureka