A bright day in Verona, gradually turning into a night of pleasure. The freshness of citrus and the accord of white grapes sound like the first sip of coolness among the sunny hills, while precious iris adds a touch of mystery and sensuality. This is a fragrance that conveys the atmosphere of Italian life - from the light of the morning to the depths of the evening. This is how Fundamental is born - the first Rubini perfume, unedited and authentic.

History and inspiration

The first Rubini house is a shell that holds the debut fragrance of the collection. Layers of materials and raw materials here intertwine with layers of memory, forming the foundation of the brand.

Francesca Gotti, working on the first packaging, was inspired by stories and memories, using experimental designs and Glebanite material to make Fundamental unique and iconic.

Verona, 1930s

We are transported to Verona in the 1930s. The young Pietro Rubini opens his first perfumery. He is dedicated to his work, working for the ladies of high society and at the same time for a more sensual public - theater clients and entertainment houses. His life is full of discoveries: vineyards, hills, long sunny days near Lake Garda.

It is this atmosphere that became the basis for Rubini's first offering - a fragrance that combines freshness, elegance and depth, leaving a feeling of integrity and authenticity.